Coming Soon: The Physician Brand Rx book by Dr. Scott Sigman & Matthew Ray Scott, MS
How do you develop your brand as a physician? What is the purpose of a physician brand? Do I need a physician brand?
75% of patients now google their doctor and check reviews prior to booking an appointment. How are you as a physician messaging to your ideal patients so they can find you??
Are you waiting for your senior partner to retire, or perhaps taking more ER calls to fill your schedule, or shaking hands and kissing the babies of your local primary care docs? That is so ANALOG!
The world is DIGITAL, and doctors now have the opportunity to directly communicate with future patients in a way never seen before. With our book Physician Brand Rx, Matthew Ray Scott and I will provide the tools and real world experience for you to develop your digital new world brand. With special guests such as Don Buford, MD, Mary O’Connor, MD, Michael R Redler, MD, Seth L. Sherman, Surena Namdari, Shariff K. Bishai, DO, and many others, we will guide you on your branding journey.
Personalized branding allows you to create your individualized message. This message should be based on your strengths and your passions. In essence, what do you want to share with your colleagues, communities, and patients that sets you aside from your competition?
The goal of branding for me is simple. Every time I go to open the exam room door for my next new patient, I know the patient has driven by dozens of other orthopedic surgeons to specifically see me. Now that is frotastic.
Stay tuned for updates on the book release date!